Toni Dos Santos
Applied AI expert and adoption enabler
Toni runs AI adoption programmes for companies whose teams have the tools and barely use them. Clients include L'Oréal, Essilor Luxottica and IGN.
What Toni does
Companies buy AI tools, teams resist the change, and usage stays around 20%. Toni works on the system around the tool: which workflows change, who owns them, and how the time saved gets measured.
Before We Call Shotgun: product roles at Groupe BPCE, lemlist and La Growth Machine, and Buska, the social listening startup he founded.
Track record
Enterprise AI adoption
AI adoption strategy and team enablement for Groupe BPCE, France's second-largest bank, and La Growth Machine.
Large-company programmes
AI programmes for large companies, including L'Oréal and Essilor.
Product
Product management at lemlist.
Founder
Founded Buska, a social listening tool for intent-led outreach.
Workflow design
AI workflows that connect product, marketing and sales into one motion, built so teams use them every day.
The book
Teach Them to Drive: The AI Adoption Playbook for Teams. Written for leaders whose teams have AI tools and barely use them: the Skill Inversion, the Five Stages of Expertise Disruption and a 90-day playbook.
Writing
Toni writes most of the We Call Blog, on tool rollouts, adoption and measuring what changed.
Elsewhere: LinkedIn
Talk to Toni
Tell him where AI usage stalls in your teams. He'll tell you what he'd change first.
Book a call