Four questions come up before any UK business commits to AI: what are the rules, how ready are we, what is it actually worth, and are we compliant. We built a free tool for each one.
We Call Shotgun publishes four free AI tools for UK and European businesses. The AI policy generator asks 15 questions and produces a tailored AI acceptable use policy as an editable Word document, written for UK organisations and generated entirely in your browser. The AI maturity audit takes 8 minutes and returns a personalised report scoring your organisation's AI adoption. The AI ROI calculator estimates the hours and pounds a team could reclaim, using ONS salary data, HMRC employer costs and measured productivity research, with no email required. The EU AI Act check takes 5 minutes and returns a Red/Amber/Green verdict against the AI literacy obligation in Article 4, which has applied since 2 February 2025. All four are free, and none requires a sales call.
Your team is already using ChatGPT. Answer 15 questions and download an editable AI acceptable use policy for your organisation — approved tools, prohibited data, human review, and who signs off a new tool.
Where has your organisation actually got to with AI, and what is holding the next step back? Scores leadership, tooling, skills, workflows and governance, then returns a personalised report.
How many hours, and how much money, would your team realistically get back from AI? Built on published UK data rather than vendor projections.
Article 4 of the EU AI Act has required staff AI literacy since 2 February 2025, with supervision from 3 August 2026. This check tells you where you stand.
Staff already using AI with no rules written down? Start with the AI policy generator. It takes five minutes and gives you something you can circulate this week, which is more than most organisations manage in a quarter.
Building the business case? Start with the ROI calculator. It gives you a defensible number, with its workings shown, in about two minutes.
Already decided to invest, unsure where to aim? Start with the maturity audit. It tells you which of the five constraints is binding, which is what decides whether the next round of licences gets used.
Operating in or selling into the EU? Run the EU AI Act check first. The Article 4 obligation applies regardless of how mature your adoption is, and it has been in force since February 2025.
An AI maturity assessment scores how far an organisation has moved from isolated experiments to routine, governed use of AI across its teams. A useful assessment covers five things: leadership sponsorship, tooling and access, staff skills, workflow redesign, and governance. It is a diagnostic, not a procurement exercise: the output should tell you which of those five is your binding constraint, because that is what determines whether the next round of licences gets used.
Our AI maturity audit takes about 8 minutes, costs nothing, and returns a personalised report benchmarking your organisation against the methodology used with L'Oréal, Essilor Luxottica and IGN. It is available in English and French.
Start from hours, not licences. Take the hours a workflow consumes today, apply the loaded salary cost of the people doing it, estimate the share AI realistically removes for that specific task, then subtract tooling and training costs. The result should be expressed as a band rather than a single figure, because measured productivity gains vary widely by task type. Licence spend alone tells you nothing about return: an unused seat has a negative ROI whatever the tool costs.
It depends on team size and how much of the work is language-based. In our AI ROI calculator, a typical 25-person UK team lands between £22,900 and £91,200 a year across the conservative and optimistic bands. The calculator is built on ONS salary data, HMRC employer costs and measured productivity research from the St. Louis Fed, Google AI Works UK and BCG, and it shows its full methodology rather than a single headline number.
No UK law requires a standalone AI policy. Several laws make the absence of one expensive: under UK GDPR you remain accountable for personal data staff paste into consumer AI tools, confidentiality duties to clients do not pause because a tool was convenient, and employment and equality law still governs AI-assisted decisions. A short written policy covering approved tools, prohibited data, human review and an approval route is the cheapest practical control most organisations can put in place. Our AI policy generator produces one as an editable Word document in about five minutes.
At minimum: which AI tools are approved and on which account tiers (business, individual paid, or free consumer, because that decides whether your data trains someone else's model); what data must never be entered into them; who checks AI-assisted work before it leaves the organisation; whether and how AI involvement is disclosed to clients; how someone requests a new tool instead of quietly signing up; what to do when something goes wrong, including the UK GDPR 72-hour breach route to the ICO; and who owns the policy and when it is reviewed. Intellectual property and staff training clauses are usually worth adding.
In defined cases, yes. The EU AI Act reaches beyond the EU: it covers providers placing AI systems on the EU market regardless of where they are established, and providers and deployers outside the EU where the output of the system is used in the EU. A UK company with EU customers, EU staff or EU operations should assume it may be in scope until it has checked. This is general information, not legal advice.
Article 4 requires providers and deployers of AI systems to take measures to ensure a sufficient level of AI literacy among the staff and other people operating those systems on their behalf, taking into account their technical knowledge, experience and training, and the context the systems are used in. The obligation has applied since 2 February 2025, with supervision from 3 August 2026. In practice it means documented, role-appropriate training rather than a one-off all-hands briefing.
Yes. All three are free to use and none of them requires payment or a sales call. The AI ROI calculator asks for no email at all. The AI maturity audit and the EU AI Act check return a personalised report, so they ask where to send it.
If you are building the business case, start with the AI ROI calculator: it gives you a defensible number in about two minutes. If you have already decided to invest and need to know where to aim, start with the AI maturity audit. If your organisation operates in or sells into the EU, run the EU AI Act check first, because the AI literacy obligation in Article 4 has applied since February 2025 and is not contingent on how mature your adoption is.
We help UK and French teams close the gap between the AI tools they have bought and the AI their people actually use. Bring your results to a free 20-minute call.
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