Low AI adoption
We’re paying for AI licences nobody uses. What now?
Measure before anyone gets trained. Find out who uses the tool, for what, and which recurring work eats the most hours. Then change one workflow per team and measure it again at 30, 60 and 90 days. We Call Shotgun runs that engagement for companies in France and the UK.
By Toni Dos Santos and Meera Sanghvi, co-founders of We Call Shotgun. Updated .
Why do teams stop using AI tools after the rollout?
In the companies we talk to, the rollout usually ended at access. People got a login and a demo, then went back to the work they already knew how to do.
Of the 16 intro calls we ran in September 2026, 13 companies had already rolled out AI tools and 10 described usage stuck on the basics (our Copilot Notebooks guide).
The tool was never the problem. Nobody taught them to drive.
How do you find out why adoption is low?
With a baseline in week one, before anyone is trained. The AI Diagnosis takes two weeks and covers tool usage, skill levels by team, the workflows that eat the most time, data rules and shadow AI.
The baseline also gives the business case its numbers: hours per workflow, error rates, cycle times and licence use (the 90-day method).
What changes after the diagnosis?
One workflow at a time, inside each team. Use cases come from real pain points in sales, marketing, product and operations, and get rebuilt live on the participants’ own work.
Sessions run 2 to 3 hours per business unit, 25 people at most, on the tools you already license.
How long before usage moves?
The first workflow takes 90 days from baseline to hand-off. A 2-day sprint gets one team started; the 6-week programme covers a rollout across several teams (AI workforce transformation).
We report three things against the baseline: weekly active users by team, time saved per role on a defined task set, and the workflows that changed (enterprise programme).
What does it cost?
| What | Length | Price |
|---|---|---|
| Intro call with a founder | 20 minutes | Free |
| AI Maturity Audit (self-serve questionnaire) | 8 minutes | Free |
| AI Readiness Audit and Executive Strategy Briefing | Half day | From £3,500 / €3,500 |
| AI strategy sprint: charter, governance, 30/60/90-day roadmap | 2 weeks | From £12,000 / €14,000 |
| 30/60/90-day AI transformation programme | 90 days | From £45,000 / €50,000 |
| Monthly AI clinics, agentic workflow builds, everything else | Varies | Quoted per scope |
Prices are net of VAT and published on AI strategy consulting and UK SMEs and mid-market.
Questions buyers ask
Is low AI adoption a training problem?
In our experience, training on the tool’s features rarely moves usage on its own, because it doesn’t touch the work people do every week. That’s our opinion, drawn from the programmes we get asked to replace. We start from a workflow and teach the tool inside it.
Which AI tools do you work with?
All four: ChatGPT Enterprise, Microsoft Copilot, Google Gemini and Claude.
Do you work in the UK?
Yes. We Call Shotgun is based in Paris and works on site in London, Manchester, Birmingham, Edinburgh, Leeds and Bristol, and remotely across the UK.
How do we start?
Book a free 20-minute call with a founder, or take the free 8-minute AI Maturity Audit first to see where your company stands.
Start with a free 20-minute call with a founder. We’ll tell you where we’d start, or who would fit better.