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Your buyers ask
ChatGPT first.
Are you the answer?

They used to search, click and compare. Now they ask an assistant for three suppliers and start with those three.

AI visibility is how often AI assistants such as ChatGPT, Gemini, Copilot and Claude name your company, cite your website and describe you correctly when a buyer asks for a supplier like you. Our AI Visibility Health Score measures it across all four and gives you a score out of 100 with the changes to make first.

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The shortlist moved into a chat window

Your buyer still does the research. They do it in a box that answers with a few names, and the click to your site may never happen.

51%

of B2B software buyers now start their research in an AI chatbot more often than in Google, up from 29% a year earlier.

G2 buyer research, 2026, reported by Demand Gen Report
66%

of US B2B professionals regularly use AI to research vendors and solutions.

Semrush survey of 622 B2B professionals, 2026
8% vs 15%

Google users clicked a result in 8% of visits when an AI summary appeared, against 15% when it didn't.

Pew Research Center, July 2025

And nothing in your dashboard shows it

  • Analytics shows the visits you got. It doesn't show the shortlist you weren't on.
  • The answers move. SparkToro and Gumshoe ran thousands of prompts through ChatGPT, Claude and Google AI. Two runs of the same question returned the same list of brands less than once in a hundred, as Search Engine Land reported. Checking once on a Monday tells you nothing about Tuesday.
  • Some sites are invisible for technical reasons. The crawlers behind ChatGPT, Claude and Perplexity don't run JavaScript, according to Vercel. A site that builds its pages in the browser can look empty to them.
  • When they do name you, nobody checks what they say. People at 1,704 brands graded 32,556 facts the assistants stated about their own company and flagged 9.2% as wrong, Searchable found. A former owner, last year's price, a competitor's product. It all reads with the same confidence.

A decade of fighting for page one of Google. The new page one is a paragraph.

Illustration: the same question asked three times gets three different lists.

We measure it, fix it, then scale it

A dashboard tells you where you stand. The work is what moves the number. We Call Shotgun audits, diagnoses, recommends and fixes, then plugs a content engine into your systems so you stay visible.

  1. Audit

    The AI Visibility Health Score: citations, relevance, consistency, site quality and content quality across four assistants.

  2. Diagnose

    Why the assistants skip you: blocked crawlers, thin pages, an unclear entity, missing third-party sources.

  3. Recommend

    A ranked list of fixes, each with the evidence that triggered it.

  4. Fix

    We make the technical and content changes with your team.

  5. Scale

    Our content engine keeps publishing relevant, on-brand content at scale.

The platform: a content engine plugged into your systems

It connects to your systems, your brand guidelines and your experts' knowledge, and produces relevant, high-quality content at scale. Every piece stays on brand, protects your reputation and is written to be found: brand mentions, SEO, GEO and AEO from one engine.

Built for enterprise and business, run with our team.

Citations

Do the assistants name you, and do they cite your site as a source?

Citation relevance

When they cite you, is it the right page? And what do they get wrong about you (owner, location, offer, price), worst first.

Consistency

Do the four assistants tell the same story about you, or four different ones?

Site quality

Can their crawlers read your site at all? Robots rules, content in the HTML, structured data.

Content quality

If you have a blog, is it written to be found, quoted and trusted? We check your articles against SEO, GEO and AEO practice and the experience, expertise, authority and trust signals Google asks for.

How our platform works differently

  • Real answers first. We put your buyers' questions to the assistants and score what comes back. Then we read your site and your articles to explain the result.
  • Four assistants, Copilot included. Most free checkers leave Microsoft’s Copilot out.
  • Checked the way buyers use them. ChatGPT, Gemini and Copilot answers are captured from the live products, the way your buyers see them, not only through developer APIs.
  • No black box. Every answer is shown in full, with its sources, so you can see why you scored what you scored.
  • We do the work. Audit, diagnosis, recommendations and fixes with your team, then a content engine that keeps you visible after we leave the room.

Start with the score. Free: your score and the three changes to make first. With your work email: the full report, every answer the assistants gave, and the detailed fixes.

How to get your score

  1. Request access with your work email below.
  2. We send you a password. We're opening access in small groups, so every report gets read.
  3. Run the check on your website. Your score and the first three changes arrive in a few minutes. The full report follows by email. Already have a password? Run your check here.

Request access

Leave your work email. We'll email your password straight away.

Questions

What is AI visibility?

AI visibility is how often AI assistants such as ChatGPT, Gemini, Microsoft Copilot and Claude name your company, cite your website and describe you correctly when a buyer asks them for a supplier like you.

What is GEO?

GEO, generative engine optimisation, is the work of making a company easier for AI assistants to find, cite and describe correctly. The term comes from a research paper by Aggarwal and colleagues, presented at KDD 2024.

What is AEO?

AEO, answer engine optimisation, is the work of making your content the answer an assistant or a search engine quotes directly. GEO, SEO and AEO overlap: the same clear, sourced, well-structured pages serve all three.

Do you only monitor AI visibility?

No. The score is the start. We audit, diagnose, recommend and fix, then our content engine, plugged into your systems, keeps producing relevant, on-brand content at scale for brand mentions, SEO, GEO and AEO.

What if an assistant gets facts about my company wrong?

The full report lists every claim an assistant got wrong, the most damaging first: owner, location, offer, price. Each comes with the source the assistant cited. Most fixes start on your own site: one page that states the facts, Organization schema, old pages updated or redirected. When a third-party page carries the error, the report names it so you know who to ask for a correction.

Which assistants do you check?

ChatGPT, Gemini, Microsoft Copilot and Claude.

Is it free?

Yes. Your score and the first three changes to make are free. The full report, with every answer and the detailed fixes, goes to your work email.

How long does a check take?

Usually a few minutes. The four assistants answer in parallel.

What happens to my data?

We store your email and website to send your access and one follow-up about AI visibility. We don't sell it or share it for marketing. Details in our privacy policy.

Sources