# Teach Them to Drive: AI Adoption Playbook for Teams | Toni Dos Santos > A practical AI adoption book for leaders and managers whose teams have AI tools but do not use them. Learn the Skill Inversion, Five Stages of Expertise Disruption, and 90-Day AI Adoption Playbook. Source: https://wecallshotgun.com/teachthem Language: en --- New Book by Toni Dos Santos # TEACH THEM TO DRIVE The AI Adoption Playbook for Teams *Teach them to drive any AI car.* For leaders and managers whose company bought AI tools, but whose teams still use them to fix typos. Learn why AI adoption fails, how to diagnose the real blocker, and how to run a 90-day workflow transformation that sticks. [Get the book on Amazon →](https://www.amazon.com/dp/B0GYSSFNPK/ref=tmm_pap_swatch_0) [Free toolkit](#free-resources) **ISBN** 979-8258956668 **Paperback & Kindle** · Available worldwide Used inside **L'Oréal, EssilorLuxottica, IGN, UTMB** ![Teach Them to Drive: The AI Adoption Playbook for Teams — book cover by Toni Dos Santos](https://wecallshotgun.com/teach-them-to-drive-cover.jpg?v=2) About the book ## What is Teach Them to Drive about? *Teach Them to Drive* is a practical AI adoption book for leaders and managers whose company bought AI tools but whose teams still use them to fix typos. It explains why AI adoption programs fail, introduces the Skill Inversion and the Five Stages of Expertise Disruption, and gives you a 90-Day AI Adoption Playbook to run one workflow transformation that actually sticks. Written by Toni Dos Santos, co-founder of We Call Shotgun. This is not a manifesto and not a tools tour. It is the playbook Toni runs with executives at L'Oréal, EssilorLuxottica, Institut Géographique National, UTMB Group, and dozens of mid-market companies after their tools have been live for six months and the work has not changed. Three free companion tools are included on this page. The diagnosis ## Why do AI adoption programs fail? AI adoption fails for the same three reasons in every company. Industry data puts unused enterprise AI licenses between 60 and 80 percent. Dashboards report "87% activated" while the work itself never changes. The gap is not a tool problem. It stacks across people, process, and leadership. 01 · People ### The people problem Senior employees feel their expertise threatened. Junior employees fear being judged for using AI "wrong." Both go silent. The tool is on. Nobody is using it on the work that matters. 02 · Process ### The process problem No workflow has been redesigned around AI. People bolt the tool onto the old process and lose ten minutes pasting context. The work gets slower. They quietly stop. 03 · Leadership ### The leadership problem No protected pilot, no metric beyond "logins," no permission slip for the manager. AI becomes another initiative competing for attention with the quarterly plan. It loses. Owned framework ## What is Skill Inversion? Skill Inversion is what happens when AI compresses execution speed and inverts the value stack. Producing a credible first draft drops to near zero cost. Judgment, context, evaluation, and taste become the rare and valuable skills. Senior people who used to win on output now have to win on review. Junior people who used to lose on output can produce a credible first pass in minutes. The book defines Skill Inversion as the central force behind every adoption failure on a senior team: leaders no longer recognize the work because the part they were good at has collapsed in cost. Teach Them to Drive shows how to lead a team through the inversion without losing your seniors and without your juniors over-trusting the machine. ### The four skills that survive every tool change - **Frame.** Define the real job to be done before reaching for the prompt. - **Prompt.** Translate the framed job into instructions a model can execute. - **Evaluate.** Read the output critically; catch hallucinations, omissions, and tone drift. - **Iterate.** Close the loop fast: refine, re-prompt, ship. Owned framework ## What are the Five Stages of Expertise Disruption? When AI lands on a senior team, experts move through five predictable stages. Skip a stage and you lose your best people. Lead them through it and they become your most powerful adoption advocates. | Stage | What happens | What leaders should do | | 1. Denial | "AI will not work for our work. Our domain is different." | Reduce threat. Show, don't tell. | | 2. Quiet trial | People test the tool privately. Nobody admits it. | Make learning safe. No shaming, no "AI champions" theatre. | | 3. Crisis | They realize AI can do parts of their job better than they can. | Reframe value. Their judgment is the moat, not their typing speed. | | 4. Repositioning | They become reviewers, supervisors, taste-keepers. | Give them ownership of evaluation and quality. | | 5. Advocacy | They become internal champions and teach the team. | Make them visible. Promote, profile, repeat. | Target query: *AI adoption resistance senior employees*. The full chapter unpacks the signals at each stage and the language to use with executives still at stage one. The playbook ## What is the 90-Day AI Adoption Playbook? The 90-Day AI Adoption Playbook is six two-week phases that take one team from "we have licenses" to "this workflow has measurably changed." It is the structure Toni uses inside every We Call Shotgun engagement and the spine of the second half of the book. Weeks 1–2 #### Baseline & commit Pick one painful recurring workflow. Measure today's cycle time. Get the leadership commit in writing. Weeks 3–4 #### Design & prompt Redesign the workflow with AI in the loop. Build the prompts and the human checkpoints. Weeks 5–6 #### Pilot & measure Run the new workflow with a small protected team. Capture before-and-after on the four metrics. Weeks 7–8 #### Expand the pilot Add the next two teams. Document the failure modes you found in the first pilot. Weeks 9–10 #### Systematize Codify prompts, checkpoints, and review rituals into the team's standard operating procedure. Weeks 11–12 #### Hand off & report Hand the workflow to the team owner. Write the leadership memo. Pick the next workflow. The free [90-Day Scorecard](https://wecallshotgun.com/teachthem/scorecard) on this page is the exact tracker for the six phases. Audience ## Who should read this book? Anyone responsible for an AI rollout that has stalled. The book is written for three roles, with chapter signposts so each role knows where to start. **Executives**CEOs, COOs, Chief AI Officers and Heads of Transformation diagnosing why their initiative is not landing. **Managers**Team leads and middle managers running adoption with no permission slip and no extra budget. **Trainers & consultants**Anyone delivering AI training to teams and tired of generic prompt libraries that never produce real change. Target queries: *AI adoption book for executives*, *AI adoption book for managers*, *AI training book for teams*. Free companion toolkit · No email needed ## THE COMPANION TOOLKIT Three free tools referenced inside *Teach Them to Drive*. Use them while you read. They support the book — they are not a replacement for it. [Resource 01 ### The Skill Inversion Diagnostic Thirty questions. Five minutes. A score, three breakdown numbers, and the next chapter to read. Take the diagnostic →](https://wecallshotgun.com/teachthem/diagnostic) [Resource 02 ### The 90-Day Scorecard Excel template that tracks your pilot through the six two-week phases of the playbook. Workflow, capability, and business metrics in one file. Download the scorecard →](https://wecallshotgun.com/teachthem/scorecard) [Resource 03 ### The Green/Yellow/Red Template The weekly status format I use with every client. Six metrics, three colors, one question that closes the feedback loop. Open the template →](https://wecallshotgun.com/teachthem/weekly-template) [04 Go Deeper ### THE AI MATURITY AUDIT An 8-minute self-assessment that places your organisation on the WCS AI Maturity Model, scores you across the four barriers, names the failure pattern you are living, and tells you which workflow to pilot first. Take the audit →](https://wecallshotgun.com/audit) The Book ## WHAT'S IN THE BOOK Your company spent six figures on AI tools. Your team uses them to fix typos. Industry data puts unused enterprise AI licenses between 60 and 80 percent. The dashboards say "87% activated." The work hasn't changed. *Teach Them to Drive* is what I tell the executives who finally call me, six months in, after the tools sit idle. It's a practitioner's playbook, not a manifesto. The patterns of failed AI adoption are the same across every team I've worked with: people, process, leadership. The fix is the same too. ### INSIDE - 01**The Skill Inversion.** What changes when AI flips who holds the expertise. - 02**The Five Stages of Expertise Disruption.** Why your senior people go silent and how to bring them back. - 03**The 90-Day Playbook.** Six two-week phases to one workflow that actually changed. - 04**The Four Skills That Survive Tool Changes.** Real prompts, real catches, real practice. For the executive whose initiative stalled. For the manager leading adoption with no permission slip. For the person at the desk wondering what this means for their career. ![Teach Them to Drive book cover](https://wecallshotgun.com/teach-them-to-drive-cover.jpg?v=2) ### TEACH THEM TO DRIVE By Toni Dos Santos [Get the paperback on Amazon](https://www.amazon.com/dp/B0GYSSFNPK/ref=tmm_pap_swatch_0) [Or read on Kindle](https://www.amazon.com/Teach-Them-Drive-Adoption-Playbook-ebook/dp/B0GYSFVBGK/ref=tmm_kin_swatch_0) Available worldwide. We Call Shotgun is the publisher. FAQ ## Frequently asked questions about Teach Them to Drive Quick answers to the questions readers and AI search engines ask about the book, the frameworks, and AI adoption in general. What is the difference between AI activation and AI adoption? AI activation is a license metric: a user logged into the tool at least once. AI adoption is a workflow metric: the work itself changed because of AI. Most companies report 80 to 90 percent activation but less than 20 percent of workflows have actually changed. The book is built around closing that gap. Why are employees not using AI tools? Three barriers stack up: a people problem (fear of looking incompetent or being replaced), a process problem (no time, no permission, no workflow redesigned around AI), and a leadership problem (no clear north star, no metrics, no protected pilot). Tools alone never solve any of the three. How do you measure AI adoption? Track three layers, not just logins. **Workflow metrics** (time to complete a recurring task, percent of output drafted by AI). **Capability metrics** (how many people can run the four core skills: Frame, Prompt, Evaluate, Iterate). **Business metrics** (cycle time, revenue per head, throughput). The 90-Day Scorecard in the toolkit gives you the exact template. What is the best way to train teams on AI? Train workflow-first, not tool-first. Pick one painful recurring workflow per team, redesign it with AI in the loop, run a two-week pilot with measured before-and-after, then scale. Generic prompt libraries and tool demos do not produce adoption. Workflow-first training does. What is workflow-first AI training? Workflow-first AI training starts with a real recurring workflow your team already runs (a Monday report, a customer case, a sales follow-up) and rebuilds it with AI in the loop. Tool-first training starts with the AI tool and tries to find use cases. Workflow-first sticks because the team practices on work that matters. What is Skill Inversion? Skill Inversion is what happens when AI compresses execution speed and inverts the value stack. Speed of producing a draft drops to near zero. Judgment, context, evaluation, and taste become the rare skills. Senior people who used to win on output now have to win on review. Junior people who used to lose on output can now produce a credible first pass. The book defines the term and shows how to lead a team through the inversion. How long does AI adoption take? One workflow, one team, real adoption: 90 days. Six two-week phases: baseline, design, pilot, expand, systematize, hand off. Company-wide adoption is a multi-year program built on a series of 90-day pilots, not a single rollout. Is this book for executives or team managers? Both. Executives use it to diagnose why their initiative stalled and to set the right metrics. Team managers use it to run the actual 90-day playbook with no permission slip. The frameworks are the same; the chapters mark which sections matter most for which role. Who should read *Teach Them to Drive*? Leaders and managers whose company bought AI tools but whose teams still use them to fix typos. Heads of Transformation, Chief AI Officers, COOs, VPs of Operations, team leads running adoption with no permission slip, and consultants advising on AI rollouts. Does the book include templates and tools? Yes. The book is built around three free companion tools available on this page: the Skill Inversion Diagnostic, the 90-Day Scorecard, and the Green/Yellow/Red Weekly Template. A larger Driver's Pack with eleven additional resources is available for free with email. [Get the book on Amazon →](https://www.amazon.com/dp/B0GYSSFNPK/ref=tmm_pap_swatch_0) Email-gated ## WANT THE DEEPER TOOLKIT? The Driver's Pack is the full operator's bundle: 11 additional resources for the manager actually running the playbook. Free. One email. ### WHAT'S INSIDE - **The Prompt Pack**40 before-and-after AI prompts across 5 functions. - **Diagnostic Questions**The full diagnostic question bank, expanded. - **Friction Mapping**Map the work that should change, the work that shouldn't. - **The Five Stages Workshop Guide**Run the framework with your team. - **Adoption Readiness Checklist**Five questions before any rollout. - **The Painful Tuesday Inventory**Recurring meetings ranked by AI fit. - **The Governance Template**The AI policy your legal team needs. - **Monthly Check-in Template**The rhythm that keeps adoption from fading. - **Team Skills Assessment**Find your gap before it becomes your bottleneck. - **The Four Metrics Worksheet**Track what matters, ignore what's theater. - **The 90-Day Summary Builder**Wrap a pilot into a leadership memo. ### GET THE FULL DRIVER'S PACK One email. Eleven resources. No marketing automation drip. No phone call. We send the links once and you do what you want with them. #### DONE. Check your inbox in the next minute. If it's not there, check spam, then email [toni@wecallshotgun.com](mailto:toni@wecallshotgun.com). ![Toni Dos Santos](https://wecallshotgun.com/toni.jpg) Who Built This ## TONI DOS SANTOS Toni is the co-founder of We Call Shotgun, an AI adoption consultancy. He runs programs for teams at L'Oréal, Essilor Luxottica, Institut Géographique National, Conseil de l'IA et du numérique, UTMB Group, and dozens more across startups, SMBs, and corporate. He writes the *Vibe Work* newsletter on AI and the future of work, and lives in Paris. We Call Shotgun works with leaders who tried the workshop and the prompt library and the all-hands and still ended up with a team that uses their AI tools to fix typos. The 2-week AI Diagnosis is where most engagements start. [Book a 30-min call →](https://cal.com/wecallshotgun/ai-adoption) ## PICK THE RUNG THAT FITSWHERE YOU ARE. [01 ### READ THE BOOK The full playbook, on Amazon.](https://www.amazon.com/dp/B0GYSSFNPK/ref=tmm_pap_swatch_0) [02 ### TAKE THE AUDIT Five minutes. One starting point.](https://wecallshotgun.com/audit) [03 ### BOOK A CALL Thirty minutes with Toni.](https://cal.com/wecallshotgun/ai-adoption)