# We Are Spark AI Alternative for Cross-Functional AI Adoption | We Call Shotgun > Looking for a We Are Spark AI alternative? We Call Shotgun delivers cross-functional enterprise AI adoption — sales, ops, finance, HR, legal — bilingual EN/FR, hands-on, on your real workflows. 1,500+ professionals trained. Source: https://wecallshotgun.com/spark-ai-alternative Language: en --- We Are Spark AI Alternative # LOOKING FOR A SPARK AI ALTERNATIVE? We Are Spark AI is excellent at what they do — embedded AI partner for creative agencies. We're built for a different shape of problem. We Call Shotgun runs cross-functional enterprise AI adoption: sales, marketing, operations, finance, HR, legal, customer support and product — bilingual EN/FR, on-site across France, the UK and Portugal, hands-on with your real workflows. 1,500+ professionals trained at organisations like L'Oréal, Essilor, IGN, VUSION, Adisseo and ZELIQ. [Book a 30-min Audit](https://cal.com/wecallshotgun/ai-adoption) [See the Comparison](#compare) 1,500+ Professionals trained 4.98/5 Participant rating EN/FR Native bilingual delivery 11h Saved/user/week post-adoption ## WHAT WE ARE SPARK AIDOES VERY WELL A short, honest list — because the right tool for the job matters more than the sales pitch. ### Creative-agency niche A genuinely focused practice. If your team is a creative agency or in-house creative studio, working with people who only train agencies is a real advantage. ### Original benchmark research Their biannual UK agency-leader benchmark is one of the most cited datasets in the creative-AI space, and earns backlinks for good reason. ### Published book & podcast "Shift — AI for Agencies" and the "What's New in Creative AI" podcast are strong E-E-A-T signals that very few competitors match. ### Academic credentials Oxford and MIT-trained leadership backing the methodology — meaningful credibility for buyers who care about academic provenance. If those four bullets describe what you need, we'd genuinely point you to Spark AI. If your problem is shaped differently — read on. ## WHEN WE CALL SHOTGUN ISTHE BETTER FIT Four patterns we see again and again in the inbound that lands here looking for an alternative. ### Your rollout has to land beyond marketing When sales, ops, finance, legal and HR all need to adopt AI in the same quarter, a creative-only specialist will only solve a fraction of the problem. We design programmes that span every business unit, with workflow-specific modules for each. ### You need bilingual EN/FR delivery Anglo groups with French subsidiaries (or French groups with UK operations) lose two-thirds of the value of an English-only programme. Every workshop, prompt library and custom GPT we ship is natively bilingual — Portuguese on request. ### You want named enterprise references Buying committees ask "who else have you done this for?" Our deployed-and-named client list includes L'Oréal, Essilor, IGN, VUSION, Adisseo and ZELIQ — across luxury, optical, scientific publishing, retail tech, animal nutrition and B2B SaaS. ### You want transparent, scopable pricing No "let's talk" walls. Engagement structure and price ranges are visible on the site. We quote in writing within 48 hours of the audit call and scope by workshop count, not per-seat licences. ## SIDE BY SIDE Two good options for two different jobs. | | We Call Shotgun | We Are Spark AI | | Primary audience | Cross-functional enterprise teams (sales, ops, finance, HR, legal, marketing, support, product) | Creative agencies & in-house creative studios | | Languages | EN + FR (PT on request) | EN | | On-site geography | France, UK, Portugal, EU travel | UK-led | | Format | Workflow-specific workshops on your real data, founder-led | Embedded agency partnership, fractional AI lead model | | Tools covered | ChatGPT Enterprise, Microsoft Copilot, Google Gemini, Claude, Custom GPTs, automation | Creative-AI stack (image, video, brand workflows) | | Original research | 60+ blog posts, AI Adoption Glossary, llms.txt | Biannual UK agency benchmark report | | Published book | Teach Them to Drive (Toni Dos Santos) | Shift — AI for Agencies | | Pricing visibility | Transparent on site, written quote in 48h | On request | | Named enterprise references | L'Oréal, Essilor, IGN, VUSION, Adisseo, ZELIQ | UK creative-agency portfolio | Comparison drawn from publicly available information about both companies as of 2026. We've done our best to be accurate; corrections welcome at hello@wecallshotgun.com. ## WHY TEAMS PICK SPICY 11h ### Saved per user per week Measured 90 days post-engagement across L'Oréal and Essilor cohorts. Workflow-specific training is what converts a paid AI licence into hours back in the calendar. 4.98/5 ### Average participant rating Across every cohort, every department, every language. We publish the score because role-specific training, taught by practitioners, is the easiest way to earn it. 50+ ### Enterprises served From CAC 40 listed companies to scale-ups. We bring patterns from across industries into every new engagement — no two rollouts are the same. ## FREQUENTLY ASKED QUESTIONS Are you a creative-agency specialist like We Are Spark AI? No — and that's the main difference. We Are Spark AI focuses exclusively on creative agencies and marketing teams, and they do excellent work in that niche. We Call Shotgun is built for cross-functional enterprise rollouts: sales, operations, finance, HR, legal, customer support and product, alongside marketing. If your AI rollout has to land across multiple departments, we're built for that. Do you work with marketing and creative teams too? Yes. Marketing is one of our most active practice areas — see [AI Training for Marketing Teams](https://wecallshotgun.com/ai-training-marketing) and clients including L'Oréal. We just don't stop there: the same engagement typically also covers sales, operations and other functions. Do you publish original benchmark research? Not in the form of biannual industry reports — that is a real strength of We Are Spark AI's content programme. Our public artefacts are a 60+ post [blog](https://wecallshotgun.com/blog), the [AI Adoption Glossary](https://wecallshotgun.com/ai-adoption-glossary) and the [Teach Them to Drive](https://wecallshotgun.com/teachthem) book. If your buying committee needs UK creative-agency benchmark data, Spark AI's reports are a great resource. Do you have a published book? Yes — [Teach Them to Drive: The AI Adoption Playbook for Teams](https://wecallshotgun.com/teachthem) by co-founder Toni Dos Santos. It introduces the Skill Inversion, Five Stages of Expertise Disruption and 90-Day AI Adoption Playbook frameworks. How is your pricing structured? Engagement pricing is transparent and visible on the site. We scope by workshop count and headcount rather than per-seat licences, and we provide written quotes inside 48 hours of an audit call. Can you train teams in English and French? Yes — natively bilingual. All workshops, materials and custom GPTs ship in EN or FR. We also deliver in Portuguese on request. This matters for UK-headquartered groups with French subsidiaries (or vice versa). ## FRAMEWORKS WE TEACH Proprietary We Call Shotgun concepts every cohort learns to apply. [### Activation vs Adoption Why a paid licence is not adoption.](https://wecallshotgun.com/ai-adoption-glossary#ai-activation-vs-adoption) [### Workflow-first Training Train the work, not the tool.](https://wecallshotgun.com/ai-adoption-glossary#workflow-first-training) [### Skill Inversion Why juniors out-ship seniors with AI.](https://wecallshotgun.com/ai-adoption-glossary#skill-inversion) [### Five Stages of Expertise Disruption How AI rewrites senior roles.](https://wecallshotgun.com/ai-adoption-glossary#five-stages-expertise-disruption) [### 90-Day AI Adoption Playbook From pilot to measured ROI.](https://wecallshotgun.com/teachthem#ninety-day-playbook) [### Painful Tuesday The week-three drop-off — and how to design around it.](https://wecallshotgun.com/ai-adoption-glossary#painful-tuesday) ## SHORTLISTINGAI TRAINING PARTNERS? Book a free 30-minute audit. We'll review your current AI estate, your rollout shape, and tell you honestly whether we're the right fit — or point you to someone who is. [Book Your Audit](https://cal.com/wecallshotgun/ai-adoption) [Email Us](mailto:hello@wecallshotgun.com)