# Stop writing AI slop.Start preventing it. | We Call Shotgun > LLMs all sound the same because they’re trained on the average. AI slop writing needs forced constraints and writing frameworks to remove 80% of the slop. The remaining 20% writing is your key added value. Source: https://wecallshotgun.com/blog/ai-writes-like-ai-slop Language: en --- [Your Spicy Advisory becomes We Call Shotgun!Read the story →](https://wecallshotgun.com/blog/spicy-advisory-is-now-we-call-shotgun) [HOME](https://wecallshotgun.com/) [ABOUT US](https://wecallshotgun.com/about) [REVIEWS](https://wecallshotgun.com/reviews) [BLOG](https://wecallshotgun.com/blog) [Book a Call](https://cal.com/wecallshotgun/ai-adoption) Ai # Stop writing AI slop.Start preventing it. By [Toni Dos Santos](https://wecallshotgun.com/about) • May 2, 2026 • 11 min read SummaryLLMs all sound the same because they’re trained on the average. AI slop writing needs forced constraints and writing frameworks to remove 80% of the slop. The remaining 20% writing is your key added value. You know that feeling. You craft a prompt, hit enter, read the output, and... it sounds like a corporate brochure wrote itself. Something’s off. You can’t name it. You know if you publish it, your smartest colleagues will quietly assume an AI bot wrote it. That’s the **AI fingerprint**. Every LLM leaves one. Here’s one I grabbed from Claude. No instructions, raw request: > “ In today’s rapidly evolving landscape, marketing teams must leverage AI-powered tools to unlock unprecedented efficiency . By harnessing cutting-edge capabilities, organizations can seamlessly streamline their workflows and empower team members to achieve transformative results.” “Landscape.” “Leverage.” “Unlock.” “Unprecedented.” “Harnessing.” “Cutting-edge.” “Seamlessly.” “Streamline.” “Empower.” “Transformative.” Ten red-flag words. Two sentences. Says absolutely nothing. After I applied my **AI Writing Detox**: > “Many marketing teams got their AI licenses six months ago. The tools sit there. People try a prompt, and get a weird result, go back to the old way. Nobody taught them how to actually use it in their actual work.” Same idea. Sounds normal now. No AI fingerprint. Works for any professional writing: marketing copy, investor updates, job descriptions, sales follow-ups. Same patterns everywhere. ![](https://substack-post-media.s3.amazonaws.com/public/images/404e53b8-5c46-448e-8704-c1a9bb6544f5_1983x793.png) ## Why LLMs all sound the same LLMs learn from billions of pages of text. They absorb statistical patterns and gravitate toward the average. The average of the internet’s professional writing is, let’s say, corporate mush, to be polite. “Delve,” “leverage,” “unleash” appear everywhere in business writing. For years. LLMs reach for them because they’re statistically popular, not because they’re good. Same with structures: *“It’s not X, it’s Y”* (dominant in LinkedIn and TED talks), three-item lists, “Furthermore” as sentence openers. The model doesn’t know these sound robotic. It just knows they’re common. Then the **em dash situation**. Late 2024, early 2025, AI text was packed with them. Became a litmus test. I used to love em dashes. For real. Can’t use them anymore. Every reader’s AI detector fires when they see one. That’s the collateral damage. AI overused patterns so aggressively they’re burned for humans too. You remove perfectly legitimate words from your vocabulary because a machine made them suspicious. ## 3 blocks, 1 time setup I train marketing, sales, and HR teams on AI. 1,500+ people this past year. The most common complaint: *“I used Claude, but it sounds like AI.”* My fix: give AI your constraints *before* it writes. You don’t polish slop. You prevent it. These are the 3 blocks I paste into every system prompt: **1. A banned word list.** Including the 25 worst offenders: *delve, leverage, synergy, optimize, streamline, empower, innovative, groundbreaking, transformative, utilize, landscape, harness, unlock, unleash, seamless, cutting-edge, game-changer, paradigm, unprecedented, elevate* *(The full list has 80+. Vibe subscribers get all of them with plain-language replacements.)* **2. A structural pattern ban.** I tell the AI to never use: - *“It’s not X, it’s Y” binary reframes* - *“Furthermore / However / Moreover” as sentence openers* - *“In this article, we will explore...” meta-commentary* - *vague closings, item-lists …* **3. A tone instruction.** “*Be professional*” triggers corporate fluff. Be specific. Example, Same AI, same topic, two prompts: Generic: *“Write a professional paragraph about our Q3 hiring plan.”* > “As we navigate the evolving talent landscape, our Q3 hiring strategy leverages data-driven insights to attract top-tier candidates and foster a robust pipeline aligned with our organizational growth objectives.” Specific: *“Write like a VP sending a quick Slack to the exec team. Direct, no fluff.”* > “We’re hiring 12 people in Q3, including six engineers, four sales, two ops. Pipeline looks solid for engineering but Sales is tight. We are testing a new sourcing channel in July.” The constraint did the work. Here’s a starter prompt: ``` CONSTRAINTS: Never use these words: delve, leverage, synergy, optimize, scalable, robust, streamline, empower, innovative, groundbreaking, transformative, utilize, vibrant, landscape, harness, unlock, unleash, seamless, cutting-edge, game-changer, paradigm, unprecedented, elevate. STRUCTURAL BANS: No "It's not X, it's Y" binary reframes. No em dashes. No "Furthermore/However/Moreover" at start of sentences. No "In this article" or "In conclusion." No vague endings. No three-item lists when fewer items work. TONE: Write like a smart practitioner sending a quick update to a colleague. Direct. Vary sentence length. Skip fluff. Use "I" and "you." Simple verbs: "use" not "utilize," "show" not "showcase." ``` ## The 20% only you can do Clean and generic is still generic. Constraints remove the AI smell. They don’t add yours. 80% come from the “AI writing Detox”. YOUR 20% is what makes content **real.** When I first built this, I got (too) confident. Published short stuff (LinkedIn comments, Substack notes) barely glancing at them. Went back weeks later. Full of the exact patterns I thought I’d killed. Constraints catch the loud stuff. They miss the subtle stuff. I learned it the hard way. What only you can add: **Context.** This is what I teach with corporate teams, context is key. “*Write about AI adoption*” = slop. “*Write about why 64% of teams with AI licenses aren’t using them, based on what I see training enterprise teams every week*”= something relevant. **Your voice DNA.** Words you reach for, words that don’t sound like you, how you open and close, sentence rhythm. 20 minutes to build. Paste alongside constraints. > Tip 💡: use AI to ask you a series of questions to define your voice DNA. Then turn the answers into a voice dna.md file you can reuse. **Stories and a take.** AI hedges with “on the other hand...” I don’t. That meeting where nobody wanted to admit the tool wasn’t working? The client question that changed how you see the problem? No prompt generates these. Your readers want your take, not a balanced summary. ## Set it up in 15 minutes Here is a quick way to implement the AI writing Detox and see results in most AI Assistants: - **Claude Projects:** Create a project, add your constraint files and voice DNA. - **Gemini Gems:** Create a [Gem](https://vibeproductmarketing.substack.com/p/i-havent-used-a-custom-gpt-in-2-months), paste constraints + voice profile. Attach reference docs via [NotebookLM](https://vibeproductmarketing.substack.com/p/i-now-build-slide-decks-in-10-minutes) (Google’s tool for grounding Gemini in your sources). - **Custom GPTs:** Create a custom GPT paste the system prompt, upload reference docs. - **Claude Skill (advanced):**Create a Claude skill with all the constraints as reference to automatically apply the AI Writing Detox to any content. This is the one I use the most ## For Vibe subscribers: The AI Writing Detox Kit A year of refining this. Hundreds of drafts. Client deliverables for 30+ companies. The 90% of enterprise teams that invest in AI licenses who aren’t using them? This is why. Their output sounds like AI, they’re embarrassed to publish, licenses sit there. Inside the kit: **The 7 editing prompts.** 40+ hours of testing to get these right, including: - De-Slop Rewriter. - AI Smell Detector (scores your draft 1-10). - LinkedIn De-Templater. - Newsletter Humanizer. - Three specialized passes. **The full forbidden AI database with plain-language replacements.** No more staring at flagged words wondering what to write instead. **The voice profile builder.** 8 sections, filled-out example included. Turns your habits into a system prompt in 20 minutes. **The 12-pattern structural checklist.** Before/after example for each pattern. **Ready-to-import setup files** 10 minutes per platform to enforce the constraints. For Claude Projects, Gemini Gems, Custom GPTs **+ 🎁 tailored Claude Skills**with pre-built SKILL.md files Join the Vibe Members for full access + exclusive resources ## The 10-Check Fingerprint Review Pass *2 minutes. Run it before every publish. Catches 80% of what constraints miss.* **☐ 1. Em dash scan.** Ctrl+F for “—”. Delete every single one. Replace with period, comma, or parentheses. **☐ 2. The 15 worst words scan.** Ctrl+F each: delve, leverage, unlock, harness, unleash, streamline, optimize, empower, seamless, innovative, transformative, landscape, utilize, cutting-edge, paradigm. If found, swap. **☐ 3. Binary reframe scan.** Ctrl+F “It’s not” and “isn’t.” Kill the “It’s not X, it’s Y” pattern. Rewrite as direct statement. **☐ 4. Formal transition scan.** Check sentence starts. Delete “Furthermore,” “However,” “Moreover,” “Therefore.” Replace with “And,” “But,” “So,” or start fresh. **☐ 5. Meta-commentary scan.** Kill “In this article, we will,” “Let me explain,” “In conclusion,” “To summarize,” “In today’s [X].” **☐ 6. Vague ending scan.** Cut “The future looks bright,” “The possibilities are endless,” “Only time will tell.” End with a question, concrete action, or sharp observation. **☐ 7. Three-item list check.** If you have 3 items where 2 would do, cut one. AI pads to three for symmetry. **☐ 8. Paragraph opener variety.** If 3+ paragraphs start the same way (”The...” “This...” “AI...”), rewrite two. Vary entry points. **☐ 9. Contraction check.** Scan for “do not,” “cannot,” “you are.” Convert to “don’t,” “can’t,” “you’re” unless you want emphasis. **☐ 10. Read-aloud test.** Read out loud. If a sentence doesn’t sound like something you’d say to a friend over coffee, rewrite it. Non-negotiable. **Bonus:** The “so what” test. For each paragraph: what does the reader do differently after reading this? If nothing, it’s fluff. Cut it or make it specific. ## 📚The Expanded Forbidden Lexicon *The 15 words in the free section are the loudest. There are a lot of subtle ones that slip past most editing passes.* **Want to go deeper?** At [We Call Shotgun](https://wecallshotgun.com/enterprise), we help startups and scale-ups integrate AI into their product and GTM processes. Explore our [AI adoption programs](https://wecallshotgun.com/enterprise) for hands-on workshops and deployment support. ## Keep Reading [Ai May 8, 2026 ### Your ChatGPT "Mega Prompts" now make your outputs worse. The 6-part brief replaces your 400-word prompt in ChatGPT 5.5. Stop training AI as an intern. Start briefing it like an agency. 8 min read Read →](https://wecallshotgun.com/blog/your-chatgpt-mega-prompts-now-make) [Ai May 1, 2026 ### Why AI Adoption Fails in Companies (and How to Fix It) Industry data puts unused enterprise AI licenses between 60 and 80 percent. Dashboards say "87% activated" while the work itself never changes. Here is why AI adoption programs fail, and the three-part fix. 9 min read Read →](https://wecallshotgun.com/blog/why-ai-adoption-fails-in-companies) [Ai Mar 27, 2026 ### Gemini for Google Workspace Just Got Scary Good Copy-paste prompts for Docs, Sheets, Gmail, Slides, and Workspace Studio. Plus 3 agent builds you can set up this week. 16 min read Read →](https://wecallshotgun.com/blog/gemini-for-google-workspace) ## Related AI Training Solutions Programs tailored to your role, industry, or function. [Financial Services](https://wecallshotgun.com/ai-training-financial-services) [Healthcare](https://wecallshotgun.com/ai-training-healthcare) [Legal Teams](https://wecallshotgun.com/ai-training-legal) [Operations](https://wecallshotgun.com/ai-training-operations) [Product Teams](https://wecallshotgun.com/ai-training-product) [Marketing](https://wecallshotgun.com/ai-training-marketing) [Sales Teams](https://wecallshotgun.com/ai-training-sales) [Customer Support](https://wecallshotgun.com/ai-training-customer-support) [HR Teams](https://wecallshotgun.com/ai-training-hr) [Data & Analytics](https://wecallshotgun.com/ai-training-data-analytics) [Executives](https://wecallshotgun.com/ai-training-executives) [C-Level](https://wecallshotgun.com/ai-training-c-level) [UK Hub](https://wecallshotgun.com/ai-training-uk) ## Need help with AI & GTM? We help teams adopt AI for real work and build go-to-market strategies that actually convert. [Book a Call](https://wecallshotgun.com/#contact)